Every word, sentence and headline should have one specific purpose -- to lead your potential customer to your order page. Write your website copy as if you are talking to just one person. Identify a problem and validate that one visitor's need for a solution. Continue to write and explain . Tell them that your product is the solution of their requirements and it has all the feature to satisfy your needs.

Tell them exactly what your product will do for them -- why it will solve their problems and how. Pack your copy with benefits and more benefits. And all this will force him to take a buying decision.