In a good site, the content should be such that it meets the needs of the site owner and he user as well. Also page directions should be as less as possible because most visitors tend to ignore those. The design of the site should be such that it automatically directs the visitor to the intended page. This about the design.

One important factor is Search Engine Optimization. As it is not enough to have a site, it should be visible to all internet users. You must specifically design your website to rank high in the Search Engines. This involves much more than just including META tags. Your design, text, title and image alt tags all play a very important role in determining how your website will rank. Keywords is the most important tool in this.

Description - Your description should contain your most important keywords and describe your product in detail. You want your potential visitors to know exactly what you're offering.

Keywords - Select the most appropriate keyword and keyword phrases, in different variations.